Braden Social Partners with Central Pa Tasting Trail

After teaming up with Tussey Mountain in June for WingFest, Braden is proud to announce another key partnership in the industry: the Central Pa Tasting Trail.

The Central Pa Tasting Trail is a collection of 11 unique craft breweries, distilleries, wineries, and cideries in Central Pa, including Barrel 21 Distillery, Big Spring Spirits, Elk Creek Cafe + Aleworks, Ottos Pub and Brewery, Seven Mountains Wine Cellars, University Wine Co, and more.

“Partnering with the Central Pa Tasting Trail was an easy decision. I’ve enjoyed relationships with many individuals at each of these member organizations, and look forward to formalizing our partnership.”

Eric Zimmett, founder at Braden Social LLC

Like its work with WingFest, now in its fourth week, Braden and the Trail will collaborate on event promotion, seek to grow memberships and visitors, and promote the Trail, in part through the growing network of Braden’s Pub.

Braden’s Pub consists of Facebook Groups Happy Velley Eats, Drinks, and Events — all seeking to bring the Food & Beverage industry back to healthy levels.

Since introducing Braden’s Pub in March of 2021, Braden has now partnered with WingFest at Tussey Mountain; the Central Pa Tasting Trail; collaborates with Taste of the Town; and serves as the area’s only local Toast Inc. Partner agency.   


Braden is a Boutique Agency Combining Marketing and Behavioral Science to help clients Swim Against the Stream™


Braden Social Partners with WingFest at Tussey Mountain

Braden Social LLC has announced a partnership with WingFest at Tussey Mountain, bringing with it Braden’s industry knowledge and connections, including a network of Braden’s Pub to help promote the area’s premier outdoor festival.

“For 20 years, WingFest at Tussey Mountain has been drawing hungry, happy crowds to the slopes on Thursdays in the summertime. Thousands come for the competition, the camaraderie and the entertainment, as up to 30 local restaurants and 14 top local and national bands participate each season. This event has evolved over time into its current state as a competition decided by the people’s vote — each paid guest through the gate receives one vote ticket which can be used to select your favorite wing vendor of the night.”  

— StateCollege.com

Watch for more updates from Braden’s Pub Facebook groups Happy Valley Eats and Happy Valley Events, and for behind the scenes from Braden.


Braden Social Partners with Toast, Inc

Braden Social Media LLC is excited to announce we are now a Local Toast Partner.

“With a shared background in Hospitality, Toast is an ideal local partner, and will add additional resources and industry knowledge to Braden Social Media and our clients, whenever appropriate,” said Braden Social Media Principal Eric Zimmett.

Toast visited State College this month for a nice intro coffee (& Toast) with Braden Social Media to discuss the partnership details and how we’ll work together throughout the year. Cheers to a great partnership!

Toast, Inc. is a cloud-based restaurant software company based in Boston, Massachusetts. The company provides a restaurant management and point of sale system. Learn more about Toast at toasttab.com

Local Organizations Partner to create Digital Intern Group, D.I.G.

Ben Franklin Technology Partners (BFTP) of Central and Northern PA is working collaboratively with local Centre County membership organizations to help their members improve their digital presence with Digital Intern Group (DIG).

Through a grant from the Appalachian Regional Commission (ARC), BFTP is working with the community groups to help them launch this exciting new program to engage interns to help their members.

The Downtown State College Improvement District (State College DID) will serve as the pilot member organization.

Braden Social‘s Eric Zimmett will serve as advisor for DIG, guiding the client onboarding process and educating interns on the digital marketing space.

With DIG, we hope to help businesses realize the potential that digital and social marketing provides, drawing from real-world examples and my work in digital marketing over the past 15 years.

— Eric Braden Zimmett, Principal at Braden Social LLC | Advisor for DIG


Braden Social LLC is an advertising agency for brands in the hospitality & entertainment industry.

Braden Social Launches “Braden’s Pub”

Supporting the Food & Beverage Industry in Happy Valley, Pa

Braden Social, an advertising agency in Central Pennsylvania, has announced the launch of Braden’s Pub, supporting F&B brands in Central Pennsylvania, beginning with The Pub Podcast on March 17, 2021 🍀

Braden’s Pub from Braden Social seeks to bring the Food & Beverage industry back to healthy levels, while maintaining current health & safety standards for guests.

Sláinte 🍻

Sláinte means “health” in Irish and Scottish Gaelic and is commonly used as a drinking toast.

Braden Social brings together more than a decade of Social and Public Relations experience along with local groups like State College Eats, and working in partnership with organizations like The Happy Valley Adventure Bureau, the official tourism promotion agency for Centre County, and other industry resources like Toast, Inc — all with a shared goal, to bring our industry back to health. Sláinte. The Pub Opens March 17, 2021. 🍀 Join the waitlist by emailing pub@bradensocialmedia.com

The Pub on WTAJ

Eric Braden Zimmett had a chance to sit down with Peyton Kennedy of WTAJ and wearecentralpa.com at Saints Coffee Shop, as the two discussed Braden Social’s work in the State College Food & Beverage Industry with Facebook Groups State College Eats –now at 2,000 members in less than six months — and its sister group State College Drinks.

“One of the things that draws me to this industry is all the stories and what goes on behind the scenes,” said Zimmett. “There’s so many stories to tell, especially now.”

The Pub Podcast, which aired its first episode on St. Patricks Day, will be one way Eric and Braden Social Media hopes to tell those stories.

“To sit down and be able to have a drink with a guest and have a very casual conversation where those stories come out, that’s my goal with it,” said Zimmett. “To have an unedited, just kind of raw, pub-style conversation.”

The Pub Podcast is now on Apple Podcasts, Spotify and Anchor. Find the original article and TV segment at https://www.wearecentralpa.com/news/local-news/the-pub-podcast-features-food-beverage-businesses-in-happy-valley/

Gary Brandeis in The Pub The Pub Podcast

Gary Brandeis, Scholar Hotel and Social Food + Drink, joins us in The Pub