My first intern, Emily Burke, thought the fish looked out of place. But I told her I had bigger things in mind (I just wasn't sure what that was yet).
"What we didn't anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo..."
That's what each advertiser strives for. To make its ads stick in the consumer's mind for years to come. Maybe that's done with something "big." Maybe that's done with humor, or talking frogs. Maybe it's done with a simple, yet compelling, message.