"What we didn't anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo..."
The history of our Social Guerrilla Marketing
From the ad archives: Super Bowl Advertising
That's what each advertiser strives for. To make its ads stick in the consumer's mind for years to come. Maybe that's done with something "big." Maybe that's done with humor, or talking frogs. Maybe it's done with a simple, yet compelling, message.
