Swim Against the Stream™

Brand Consultancy Specializing in the Hospitality Industry

food. drinks. events.

We are Braden Social Media

Who we’re helping Swim Against the Stream™

We work with Kelly’s Steak & Seafood, the original Boalsburg Steakhouse; Toftrees Golf Resort; Fairfield by Marriott throughout Central Pa; The Field Burger & Tap; Shaner Properties; and the annual Taste of the Town at the Penn Stater.


The Salmon of Knowledge

Braden [Bradán] is derived from an Irish Gaelic word meaning “salmon.” Bradán Feasa is the ‘Salmon of Knowledge’ in Irish folklore.

“According to Celtic legend, an ordinary salmon ate nine hazelnuts that fell into the well of wisdom. By this act, the salmon gained the world’s knowledge. The first person to eat of its flesh would, in turn, gain this knowledge.”

Bradán Feasa, the Salmon of Knowledge

Braden Social Media

Swim Against the Stream™


Sláinte means “health” in Irish and Scottish Gaelic and is commonly used as a drinking toast.