Swim Against the Stream™

We’re a consultancy specializing in the hospitality industry

Braden Social Media LLC is a consultancy for restaurants, food & beverage, hotels, travel. Led by principal Eric Zimmett, who’s consulted with hundreds of businesses on the art of social media branding.

Hospitality: Restaurants, Food & Beverage | Hotels | Travel & Transportation

Kind Words

In good company

Eric has worked within the hospitality industry for the past 10 years — with clients across restaurants, food & beverage, hotels & lodging, travel & transportation — including Kelly’s Steak & Seafood; State College & Altoona Domino’s; Seven Mountains Wine Cellars and Stonefly Cafe; WR Hickey Beer Distributor; Home D Pizzeria and Robin Hood Brewing Co; Historic Boalsburg, Pa; CATA; Amtran & more. Braden Social Media is a local Toast partner.

Kind Words

“Eric has always been a valued and trusted extension of my company. [His] determination to become a true media professional has opened the doors for him to create a powerful relationship with his clients.”

—  Mark Dello Stritto, Loaded Creative (321Blink)

“Thanks for the good work you do capturing the heart of this place.”

Chris Schell, Head Brewer at Robin Hood Brewing Co.

Local Toast Partner

The perfect collaboration, both focused on restaurants, food & beverage

Read more about our partnership here.


Braden Feasa

Braden [Bradán] is derived from an Irish Gaelic word meaning “salmon.” The bradán feasa is the ‘Salmon of Knowledge’ in Irish folklore.

“According to Celtic legend, an ordinary salmon ate nine hazelnuts that fell into the well of wisdom. By this act, the salmon gained the world’s knowledge. The first person to eat of its flesh would, in turn, gain this knowledge.”

Meet Eric

Founder Eric Braden Zimmett was freelancing in marketing and teaching at Penn State University in the summer of 2014 when he launched Braden Social Media, LLC. With more than a decade of practice across advertising, technology, and customer service, Eric has a background built for social media.