Swim Against the Stream™

Braden Social Media is a Consultancy Specializing in the Hospitality Industry

We are Braden Social Media

Who we’re helping Swim Against the Stream™

We work with Kelly’s Steak & Seafood, the original Boalsburg Steakhouse; Toftrees Golf Resort; Fairfield by Marriott throughout Central Pa; The Field Burger & Tap; Shaner Properties; and the annual Taste of the Town at the Penn Stater.

Behavioral Economics

Our Research

Braden Social Media is rooted in research on behavioral economics — an academic discipline studying psychology and consumer behavior.

Principal Eric Zimmett was teaching at Penn State University in the summer of 2014 when he formed Braden Social Media. His course, Advertising Interrupted, was an introduction to consumer behavior in advertising.

We are in a never-ending pursuit of knowledge — true to our name, Bradán Feasa, The Salmon of Knowledge. Swim Against the Stream™ 🌊🐟

Braden Social Media

Swim Against the Stream™


Sláinte means “health” in Irish and Scottish Gaelic and is commonly used as a drinking toast.