Your customers are on social media, ready to engage with your brand. In fact, they’re likely already engaging, checking-in and commenting. Whether you’re there or not. Your customers are engaging with your brand without any help from you. The reason why is simple, consumers want to build a relationship with your brand. People want to […]
Author Archives: Eric Zimmett
How we built our brand
My first intern, Emily Burke, thought the fish looked out of place. But I told her I had bigger things in mind (I just wasn’t sure what that was yet).
How we started Social Guerrilla Marketing
“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”
From the ad archives: Super Bowl Advertising
That’s what each advertiser strives for. To make its ads stick in the consumer’s mind for years to come. Maybe that’s done with something “big.” Maybe that’s done with humor, or talking frogs. Maybe it’s done with a simple, yet compelling, message.
