We’d like to send a big Braden Social welcome to Chelsea, who will be joining us from Penn State University for the semester. Chelsea will be assisting with agency tasks as well as brand content development. Swim Against the Stream™ 🌊🐟
Author Archives: Eric Zimmett
How we built our brand
My first intern, Emily Burke, thought the fish looked out of place. But I told her I had bigger things in mind (I just wasn’t sure what that was yet).
The history of our Social Guerrilla Marketing
“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”
Introducing Corey
We’d like to officially introduce Corey Marfitt to the Braden Social Media team. A senior at Penn State University, Corey is studying Advertising in the Bellisario College of Communications. Corey also writes for College Magazine, and recently completed an internship with Penn State Intercollegiate Athletics. Welcome to the team, Corey! 🌊 🐟 #SwimAgainstTheStream
From the ad archives: Super Bowl Advertising
That’s what each advertiser strives for. To make its ads stick in the consumer’s mind for years to come. Maybe that’s done with something “big.” Maybe that’s done with humor, or talking frogs. Maybe it’s done with a simple, yet compelling, message.
