Eric Zimmett, Braden Social, featured in State College Magazine

The founder of Braden Social Media LLC, a local social media agency that helps clients incorporate social media into their businesses, Zimmett began his college career with an interest in journalism, specifically sports writing. But during his pursuit of a Penn State degree, Zimmett also developed an interest in a different path: advertising.

How we started Social Guerrilla Marketing

“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”