behavioral science – Braden Social

Mugshots, and a typo? at Rothrock Coffee

This error, likely unintentional, is actually great for marketing. And if I were advising Rothrock, or if you’re still listening, Rothrock, I would keep the typo.

It’s hard to read the label when you’re inside the bottle

It’s easy to think that after 11 years, everyone knows what I do. But, like I tell my clients, “It’s hard to read the label when you’re inside the bottle.”