At the forefront of the current media landscape, founder Eric Zimmett has worked in marketing for the past decade — across traditional, digital and social media — for companies from the East to the West Coast.
Over that same span, Eric developed his own advertising course — Attention & Intent — which he first taught in the summer of 2014, and later an abridged version at various lectures.
Eric has served as adjunct instructor for Penn State University; He’s also taught for Summer Study Programs; guest lectured at Penn State, Juniata College, and South Hills School of Business and Technology; and served as Graduate Assistant at Dale Carnegie & Associates.
He’s lived & worked in social media marketing since its inception, covering marketing and technology on his blog starting in 2008, and later through a live video tech show in 2012 — nearly three years before the launch of popular livestreaming app Periscope, and four years before the start of Facebook Live.
Eric received a B.A. in Journalism from Penn State University, where he was also a accepted into the John Curley Center for Sports Journalism. Eric is a Graduate of Dale Carnegie & Associates.