Why popular brands become even more popular

Social proof is based on the idea that human beings are naturally social creatures and have a strong desire to fit in and conform to the norms of their social group. When we are unsure about a particular decision, we often look to others for guidance. If we see that others are doing something, we are more likely to follow suit.

7 ways to use behavioral science in marketing

Behavioral science is an interdisciplinary field that combines insights from psychology, economics, sociology, and neuroscience to understand human behavior and decision-making. Behavioral science can be leveraged in marketing to improve campaign effectiveness.