our story

what makes us different: swim against the stream™

Since day one, we’ve been focused on helping our clients develop social brand strategy; listen to and engage with customers; and measure performanceEvery comment, message, and review. It’s what we do — in fact it’s all we do.

how we got started

Founder Eric Braden Zimmett was freelancing in social media and teaching an advertising course at Penn State University in the summer of 2014 when he launched Braden Social Media, LLC. With more than a decade of practice across advertising, technology, and customer service, Eric has a background built for social media.

Irish folklore: braden feasa

Braden [Bradán] is derived from an Irish Gaelic word meaning “salmon.” The bradán feasa is the ‘Salmon of Knowledge’ in Irish folklore.

“According to Celtic legend, an ordinary salmon ate nine hazelnuts that fell into the well of wisdom. By this act, the salmon gained the world’s knowledge. The first person to eat of its flesh would, in turn, gain this knowledge.”