our story

how we started

Braden Social was founded in 2014 by Eric Braden Zimmett, who’s spent the past decade working across traditional, digital and social media. Eric’s work also led to his own college-level advertising course, Attention & Intent. It’s a foundation that influences everything we do.

Braden Social’s first social media campaign, “Bookie Takeover,” received local and national coverage. The social guerrilla promo saw the store’s mascot, Bookie, take over Twitter and the streets of State College, Pa.

“Is a creepy looking bear mascot climbing in a dumpster on campus one of the weirder things you’ve ever seen? Probably. But in a weird way, its creepiness and absurdity is pretty funny…” (Onward State)

Irish folklore

Bradán is derived from an Irish Gaelic word meaning “salmon.” The bradán feasa is the ‘Salmon of Wisdom’ in Irish folklore.