Our Research

Advertising Interrupted at Penn State University, Summer Study Programs

Behavioral Economics

Braden Social Media’s strategy is grounded in this research on behavioral economics. From crafting better messages to customers, to promotions, and menu design, our research on consumer behavior has inspired us to create better work for our clients and their customers.

Principal Eric B. Zimmett began his research on advertising and consumer behavior in 2008, including the development of his own course on consumer behavior, Advertising Interrupted, taught at Penn State University in 2014 with Summer Study Programs of Melville, NY. Eric has since taught his material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College.

Eric received certification for The Ogilvy Course on Behavioural Economics and The Ogilvy Course on Applied Behavioural Science, led by Rory Sutherland.

“Not everything that makes sense works, and not everything that works makes sense.” – Rory Sutherland

Eric has been influenced by the work of Dan Ariely, Rory Sutherland, Daniel Kahneman, Richard Thaler, Jack Trout, Jonah Berger, and Howard Luck Gossage — who pioneered what is now known as behavioral economics with his agency Generalists, Inc.