Eric Zimmett

Street Cred

Eric Zimmett is founder at Braden Social Media LLC, a social media consultancy in State College, Pennsylvania.

“I like your perspective. You lay out a solid business case for why people should use technology to enhance their business. It’s stuff that small business owners need to know.”

Jay Hauser, Technical Writer at Facebook

At the forefront of social media, Eric’s followed social media marketing since its inception, and launched his first live tech show in 2012 — nearly three years before the launch of popular livestreaming app Periscope, and four years before the start of Facebook Live.  

Throughout his career, Eric has lectured on social media and advertising for Penn State University; Summer Study Programs; the Penn State Ad Club; as well as other forums including the Pennsylvania Public Transportation Association (PPTA), and Central Pennsylvania Educational Resources Inc (CPERI); as well as world-renowned Dale Carnegie Training. 

Startup

Eric started his path along advertising & tech in 2010 with Zimedium, a freelance consulting side hustle and blog, covering social media, advertising and technology.

  • With spot-on predictions like “Content Producers Skipping the Middle Man,” before Louis CK and dozens others released material on their own;
  • “Video Game Consoles adopting Internet Apps,” before any console even had the Netflix app;
  • “Entertainment in the Cloud and Cloud Copies,” before the first Vudu Cloud Copy accompanied a disc;
  • Predicted an “Amazon Streaming Player” three years before Amazon announced a TV streaming box, Fire TV.
  • As well as “Mobile Payments Becoming Mainstream,” while Starbucks was partnering with Square to roll-out the mobile readers to more than 7,000 locations nationwide.

Eric freelanced with Zimedium through 2014, which laid the groundwork for Braden Social.  

Education

​Eric received a B.A. in Journalism from Penn State University, where he was also a accepted into the John Curley Center for Sports Journalism. Eric is a Graduate of Dale Carnegie & Associates, and served one session as graduate assistant. 

Kind Words

“I like your perspective. You lay out a solid business case for why people should use technology to enhance their business. It’s stuff that small business owners need to know.”

Jay Hauser, Technical Writer at Facebook

“Great article, Eric. As consumers are shifting media consumption to social platforms, it’s critical for businesses of all sizes to reconfigure their media plans to reflect this reality.”

John Andrews, Co-Founder at Prevailing Path

“Eric is in the process of using multiple channels for sharing items of interest to tech folks.  What’s great is that they are often my first peek at that particular news item. Either that says I’m spending too much time on social sites or that Eric is doing an exceptional job keeping me up to date; I believe it’s the latter.” 
J

Jeff Erickson, founder at Erickson Strategic

“Whenever I need an inside perspective on the radio market or need his experience regarding media spending, Eric has always been a valued and trusted extension of my company.”

Mark Dello Stritto, President & Founder at Loaded Creative

“Eric has been gracious with his time to share his professional expertise with our students by participating as a guest judge or panelist for various events for the PSU student AdClub which I advise.”

Ron Smith, Sr Lecturer of Visual Communications at Penn State University

“Eric worked with me as a Graduate Assistant in a Dale Carnegie Class. He did an excellent job of working with the class participants. He talked to them about his experiences… and challenged them to get the most out of the class. They learned a great deal from Eric.”

Bill Leavens, Certified Trainer at Dale Carnegie

“Eric helped me out by building me a website to enhance my personal brand. I was getting close to being laid off from a long-time career and needed his help to navigate the new climate in job searching. Eric did a tremendous job and I still keep my website up and running as I love it. I didn’t know the first thing about putting up and maintaining a website, but with Eric’s help and tutelage, I’m doing great.”

Anita Margittai, Sr. Product Delivery Manager – Smart Cities at Charter Communications

“Eric delivered an outstanding Public Relations class to the students in our Summer Study program at Penn State. His class was highly engaging and students commented on his passion for the material. A job well done.”

David Wok, Summer Study Programs

“Eric handles all my company’s social media accounts and has gotten excellent results for us since we’ve first started working with him. He’s personable, dependable and receptive.”

Jackie Sheader, CATA

“Eric has been very professional in providing insight into utilizing the web to enhance my company’s visibility. He has been available when needed and provided all the time necessary to assist in anyway possible.”

Gene Weller, Allstate

“I loved the personal and hands-on approach. When you team up with Eric, he will personally take care of you. He is very responsive, focused and goal oriented. No task was too challenging for Eric and he would be a tremendous asset to your business. It was truly an honor and privilege to work with Eric.”

Katrina Parrott, Founder at iDiversicons