Eric B. Zimmett is principal / creative director at Braden Social Media
Eric B. Zimmett is principal, creative director at Braden Social Media. After more than a decade in the advertising industry — which included the development of his own advertising course — Eric Braden Zimmett started Braden Social Media in 2014.
Braden Social Media is an advertising agency serving the hospitality industry: food | drink | lodging | events. Over the past eight years we’ve worked with some of the most respected hospitality brands in Central Pa, including Kelly’s Steak & Seafood, Federal Taphouse in State College and Harrisburg; Penn State Golf Courses; Toftrees Golf Resort; and Shaner Properties.
“I like Eric’s perspective. He always lays out a solid business case for why people should use technology to enhance their business. It’s stuff that small business owners need to know.”Jay Hauser – Facebook, Amazon
Braden Social Media’s strategy is grounded in 10 years of research by Principal Eric Braden Zimmett. His work is compiled in a program called Attention & Intent, which breaks down each type of advertising so it can be better integrated into marketing campaigns.
Eric has since taught Attention & Intent material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College. Eric has also served as Graduate Assistant with Dale Carnegie Training.
At the forefront of social media, Eric has followed social media marketing since its inception and launched his first live tech show in 2012 — nearly three years before the launch of popular livestreaming app Periscope, and four years before the start of Facebook Live.
Throughout his career, Eric has lectured on social media and advertising for Penn State University; Summer Study Programs; the Penn State Ad Club; South Hills School of Business and Technology; Juniata College, as well as other forums including the Centre County United Way, the Pennsylvania Public Transportation Association (PPTA), and Central Pennsylvania Educational Resources Inc (CPERI). Along with the world-renowned Dale Carnegie Training.
Eric received a B.A. in Journalism from Penn State University, where he was also a accepted into the John Curley Center for Sports Journalism. Eric is a Graduate of Dale Carnegie & Associates, and served one session as graduate assistant.