Eric B. Zimmett

Eric B. Zimmett is a social marketing consultant, photographer, and principal at Braden Social Media, LLC.

Our Story

After more than a decade in the advertising industry — which included the development of his own advertising course — Eric Braden Zimmett started Braden Social Media in 2014.

“I like Eric’s perspective. He always lays out a solid business case for why people should use technology to enhance their business. It’s stuff that small business owners need to know.”

Jay Hauser – Facebook, Amazon

Braden Social Media’s strategy is grounded in 10 years of research by Principal Eric Braden Zimmett. His work is compiled in a program called Attention & Intent, which breaks down each type of advertising so it can be better integrated into marketing campaigns.

Eric has since taught Attention & Intent material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College. Eric has also served as Graduate Assistant with Dale Carnegie Training.