Since starting his career in journalism 17 years ago, research and storytelling has been the unifying theme in Eric’s work, from marketing to photography.
Eric’s journalism background allows him to approach each project with an ear — and eye — for uncovering the story.
Braden Social LLC
Eric launched Braden Social LLC — Central Pa’s first social media agency — in 2014. Now focused on the hospitality & entertainment industry, Braden Social has been trusted by brands like Shaner Hotels; Penn State Golf Courses; Federal Taphouse in State College and Harrisburg; Are U Hungry; The Field Burger & Tap; WingFest at Tussey Mountain; the Central Pa Tasting Trail; and Toftrees Golf Resort.
Braden Social Photography
In addition to his work in advertising, Eric has become known for his photography, with a candid portraiture style, capturing authentic and engaging moments, allowing viewers to experience places and events through his work.
In good company
Over the past 14 years Eric Zimmett has worked with brands including Anheuser Busch; Domino’s Pizza; Shaner Hotels; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; The Field Burger & Tap; and The United Way.
Eric’s journalism instincts also cause him to be intensely curious. He began his research on consumer behavior in 2009, when he started developing what would become a college-level advertising course. Eric’s coursework was introduced at Penn State University in 2014 with Summer Study Programs of Melville, NY. He has since taught his material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College.
In 2022, Eric completed the Cannes Lions Course on Copywriting, Cannes Lions Course on Storytelling, the Cannes Lions Course on Marketing Strategy, and the Cannes Lions Behavioural Science for Brands; as well as The Ogilvy Course on Applied Behavioural Science, The Ogilvy Course on Behavioural Economics, and the Ogilvy Course on Social Media.
Eric is a 2008 Penn State graduate, as well as a 2010 graduate of Dale Carnegie & Associates. Eric was Certified by Greg Williams Professional Photography in 2022.