About Eric

Eric B. Zimmett is a Principal at Braden | Certified in Behavioral Science and Behavioral Economics by Ogilvy | Certified in Storytelling, Marketing Strategy, and Copywriting by Cannes Lions School.

Eric Zimmett began his research on consumer behavior in 2009

Eric’s course material was introduced at Penn State University in 2014 with Summer Study Programs of Melville, NY. He has since taught his material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College.

Eric Zimmett believes that the understanding behavioral science — not technology — is the future of the advertising industry.

Eric Zimmett was certified by Ogilvy on Behavioral Economics in 2022, led by Ogilvy’s Rory Sutherland. As well as Ogilvy’s course on Applied Behavioral Science.

Eric Zimmett of Braden is certified by Cannes Lions School for Behavioral Science, Storytelling, Marketing Strategy, and Copywriting.

Eric graduated from Penn State University in 2008, and Dale Carnegie in 2010. In 2022, Eric completed the Cannes Lions Course on Copywriting, Cannes Lions Course on Storytelling, the Cannes Lions Course on Marketing Strategy, and the Cannes Lions Behavioural Science for Brands; as well as The Ogilvy Course on Applied Behavioural Science, The Ogilvy Course on Behavioural Economics, and the Ogilvy Course on Social Media.

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