People expect more from brands in the hospitality industry. Whether it’s a restaurant, hotel, or a social event — we create memorable content and experiences.

We believe less is more. We work on a small number of projects, typically between five to 10 engagements. This self-imposed constraint forces us to be selective — which allows us to create better work; get more involved; and build better relationships with our clients and their brand.

Our clients work directly with principal Eric Braden Zimmett — so there’s less lost in translation, less cooks in the kitchen, and more trust in the process.

Swim Against the Stream™

Our industry resources include a Local Toast Partnership; along with Untappd; The Central Pa Tasting Trail; The Happy Valley Adventure Bureau; WTAJ; Studio 814; and

Our network of Facebook Groups totals nearly 5,000 local members — and growing — including Happy Valley Eats, Happy Valley Drinks, and Happy Valley Events

Established in 2014

Our Research

Braden Social Media is rooted in research on behavioral economics. Braden Social Media started while principal Eric Zimmett was teaching at Penn State University in the summer of 2014. His course, Attention & Intent, was an introduction to behavioral economics in advertising.

Eric has since taught Attention & Intent material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College.

We are in a never-ending pursuit of knowledge — true to our name, Bradán Feasa. Swim Against the Stream™ 🌊🐟

In Good Company

Over the past 12 years principal Eric Zimmett has worked with some of the most respected brands in Central Pa, including Kelly’s Steak & Seafood; Penn State’s Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State Golf Courses; The Centre County United Way’s Taste of the Town; Toftrees Golf Resort; and Shaner Properties.

Local Toast Inc Partner

Braden Social Media is a Local Toast Inc Partner.

“With a shared industry focus on Hospitality, Toast is an ideal local partner. A trusted national brand, Toast will provide additional resources and industry knowledge to Braden Social Media and our clients.”

-Braden Social Media Principal Eric Zimmett

Brands we’ve helped Swim Against the Stream™