What we do 

Photo-first social agency for food, drinks & events.

Backed by behavioral science

From social marketing, to in-person events with Braden Social Photography, to the application of behavioral science, or decision science.

Social Marketing — We help food & beverage brands create campaigns that get people talking, and engage with customers one-on-one, allowing users to have conversations with brands. Combined with our network of more than 7,000 local fans in our Facebook Groups Happy Valley Eats, Drinks, & Events.

Braden’s Social Guerrilla™ marketing — our spin on social street promos — has made the news

Eric is certified by Ogilvy Consulting on Social Media; as well as Cannes Lions and WARC on Marketing Strategy; and Cannes Lions Course on Storytelling.

Event Photography — Candid portraiture-style event photography, or social photography, capturing authentic and engaging moments, allowing viewers to experience people & places through our work.

Eric is the official photographer for the United Way’s Taste of the Town. He’s been certified by Greg Williams Professional Photography, and is a member of Association of Photographers, one of the most prestigious professional photographers’ associations in the world.

Effective use of behavioral science, or decision science, can improve all aspects of marketing. From social norms to nudge consumers; the power of the group with audiences; to the anchoring effect to increase the average ticket size.

“In the same way that you wouldn’t trust a doctor with no knowledge of physiology or an engineer ignorant of physics, my experience over the last dozen or so years suggests that it’s foolhardy to work with an advertiser who knows nothing of behavioral science.”

—Richard Shotton, author of The Choice Factory

Eric Zimmett is certified by Cannes Lions School for Behavioral Science

Eric Zimmett is certified by Ogilvy Consulting on Applied Behavioral Science


In good company

Over the past 14 years, Eric has been trusted by brands including Anheuser Busch; Domino’s Pizza; Shaner Hotels; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; The Field Burger & Tap; and The United Way.

Braden Social