Capabilities

Braden Social Media is a food + drink agency. Founded in 2014, we combine brand storytelling with expertise in hospitality, social, and content strategy.

Serving the Hospitality Industry

Swim Against the Stream™

Today’s consumer is no longer responsive to the strategies that worked in the past; There are just too many products, too many companies and too much marketing noise. 

Reaching your customers isn’t accomplished by adding to the noise; it’s achieved by breaking through. You have to Swim Against the Stream™

We believe less is more. We work on a small number of projects for maximum efficiency and effectiveness. Typically between five to 10 engagements. This self-imposed constraint forces us to choose our projects and clients carefully — which allows us to create better work; get more involved in the process; and build better relationships with our clients and their customers.

Brands we’ve helped Swim Against the Stream™

Philosophy

Peter Drucker, referred to the Father of Marketing, once said that the purpose of business is to create a customer.

We believe the purpose of social media is to engage with a customer and build a relationship.

Braden Social Media’s strategy is grounded in 10 years of research by Principal Eric Braden Zimmett. In 2014, he was invited to teach his findings at Penn State University through Summer Study Programs — Attention and Intent, The Customer’s Path to Purchase

Eric Zimmett, ATTENTION & INTENT™ | SUMMER STUDY PROGRAMS, Melville New York | Penn State University

Braden Social Media is a Local Toast Inc Partner. We work with Untappd to deliver the most connected social experience for our clients. Principal Eric Braden Zimmett is founder of the popular Facebook Group State College Eats, and host of The Pub Podcast on Spotify.