Work

We believe in constraints. We work on a small number of projects, typically between eight to 12 engagements. This self-imposed constraint forces us to be selective.

We believe in long-term partnerships. With an intimate knowledge of our partners’ companies.

We believe in specialization. We focus on the hospitality industry, with a specialization in social marketing.

Backed by more than a decade of advertising experience and research on consumer behavior.

Authentic and engaging content for brands

Social Marketing

As the first social agency in Central Pa, Braden Social LLC is built for Social Marketing from the ground up, including strategy, content creation, publishing, social advertising, brand response, promotions like our Social Guerrilla™ marketing, and UGC.

Eric is certified by Ogilvy on Social Media; as well as Cannes Lions and WARC on Marketing Strategy; and Cannes Lions Course on Storytelling.

Photography


Eric is known for his candid portraiture-style photography, capturing authentic and engaging moments, allowing viewers to experience places and events through his work.

Authentic and engaging photography drives social media, and gives customers a real taste of your brand.

Eric is the official photographer for the United Way’s Taste of the Town. He’s been certified by Greg Williams Professional Photography, and is a member of The Association of Photographers (AOP).

Eric Zimmett is a member of The Association of Photographers, one of the most prestigious professional photographers’ associations in the world.

Consultation

Eric works with clients to increase conversions, repeat visits, and enjoyment through the use of behavioral science — the study of human behavior.

Effective use of behavioral science principles can improve all aspects of marketing. From writing headlines and copy that people remember; using social norms to nudge consumers; or the anchoring effect on menus to increase the average ticket size.

“In the same way that you wouldn’t trust a doctor with no knowledge of physiology or an engineer ignorant of physics, my experience over the last dozen or so years suggests that it’s foolhardy to work with an advertiser who knows nothing of behavioral science.”

— Richard Shotton, author of The Choice Factory

Eric is certified by Cannes Lions School for Behavioral Science, Storytelling, Marketing Strategy, and Copywriting.


In good company

Over the past 14 years, Eric has been trusted by brands including Anheuser Busch; Domino’s Pizza; Shaner Hotels; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; The Field Burger & Tap; and The United Way.

Braden Social