Braden Social Media is an advertising agency serving the hospitality industry: food, drink, lodging & events. We help hospitality brands Swim Against the Stream™

People expect more from brands in the hospitality industry. Whether it’s a restaurant, hotel, or a social event, we work to create memorable experiences for our clients and their guests.

We believe less is more. We work on a small number of projects, typically between five to 10 engagements. This self-imposed constraint forces us to be selective — which allows us to create better work; get more involved; and build better relationships with our clients and their brand.

Our clients work directly with principal Eric Braden Zimmett — so there’s less lost in translation, less cooks in the kitchen, and more trust in the process.

Swim Against the Stream™

Our industry resources include a Local Toast Partnership; along with Untappd; The Central Pa Tasting Trail; The Happy Valley Adventure Bureau; WTAJ; Studio 814; and

Our network of Facebook Groups totals nearly 5,000 local members — and growing — including State College EatsState College Drinks, and Happy Valley Events

Serving the Hospitality Industry since 2014

Our Philosophy

Effective social media use begins with the same philosophies we find in the hospitality industry — welcoming visitors into your business, engaging with guests, and building relationships. We help develop a social media strategy that aligns with your brand and showcases what guests will find when they visit you in person.

“People go only to places they have already been in their minds.”

-Roy H. Williams

In Good Company

Over the past 12 years principal Eric Zimmett has worked with some of the most respected hospitality brands in Central Pa, including Kelly’s Steak & Seafood; Penn State’s Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State Golf CoursesToftrees Golf Resort; and Shaner Properties.

Local Toast Inc Partner

Braden Social Media is a Local Toast Inc Partner.

“With a shared industry focus on Hospitality, Toast is an ideal local partner. A trusted national brand, Toast will provide additional resources and industry knowledge to Braden Social Media and our clients.”

-Braden Social Media Principal Eric Zimmett

Brands we’ve helped Swim Against the Stream™