Effective use of behavioral science principles can improve all aspects of marketing. From writing headlines and copy that people remember; using social norms to nudge consumers; or the anchoring effect on restaurant menus to increase the average ticket size.

Our Process

We use principles from Behavioral Science, the study of decision making, to make our marketing more effective.

We can work directly with you or collaborate with your marketing department.

Together, we identify your challenges then draw on our marketing knowledge combined with behavioral science principles that will help solve your problem.

“In the same way that you wouldn’t trust a doctor with no knowledge of physiology or an engineer ignorant of physics, my experience over the last dozen or so years suggests that it’s foolhardy to work with an advertiser who knows nothing of behavioral science.”

— Richard Shotton, author of The Choice Factory 

Our Story

Our research started in 2009 with our course Swim Against the Stream, an introduction to consumer behavior in advertising.

Principal Eric Zimmett was teaching at Penn State University in the summer of 2014 when he formed Braden Social LLC.

Eric Zimmett of Braden is certified by Cannes Lions School for Behavioral Science, Storytelling, Marketing Strategy, and Copywriting.

Established in 2014

In Good Company

Over the past 14 years principal Eric Zimmett has worked with brands including Domino’s Pizza; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; Shaner Hotel Group; The Field Burger & Tap; and The United Way.

Braden Social