Work

Happy Valley Hospitality’s Leading Social Agency

Authentic and engaging content for brands

Braden is a social agency helping hospitality brands Swim Against the Stream™

Social Marketing & Photography
  • Social Marketing Strategy
  • Social Marketing Campaign Development
  • Original Content Creation & Publishing
  • Social Advertising, Monitoring and Brand Response
  • Public Relations & Press Photography
  • Social & Corporate Event Photography

Since being founded by Eric Braden Zimmett in 2014, Braden has been trusted by brands like Shaner Hotels; Penn State University; Federal Taphouse in State College and Harrisburg; The Field Burger & Tap; WingFest at Tussey Mountain; the Central Pa Tasting Trail; and Toftrees Golf Resort.

Backed by more than a decade of advertising experience and research on consumer behavior.

Social Marketing

We help brands create engaging content and marketing campaigns that get people talking. We coordinate with local press along with our network of more than 7,000 local fans in Happy Valley Eats, Drinks, & Events.

We work on a small number of projects, which forces us to be selective. This self-imposed constraint gives us the opportunity for deep focus and intense collaboration, which results in innovative solutions tailored to each client.

We believe in specialization. As the first social agency in Central Pa, Braden is built for social marketing from the ground up — from strategy to execution. And well as our in-house photography, which fuels the content for our social marketing.

Eric is certified by Ogilvy on Social Media; as well as Cannes Lions and WARC on Marketing Strategy; and Cannes Lions Course on Storytelling.

Social Photography


Eric is known for his candid portraiture-style event photography, or “social photography.” Capturing authentic and engaging moments, allowing viewers to experience people & places through his work.

Eric is the official photographer for the United Way’s Taste of the Town. He’s been certified by Greg Williams Professional Photography, and is a member of The Association of Photographers (AOP).

Eric Zimmett is a member of The Association of Photographers, one of the most prestigious professional photographers’ associations in the world.


In good company

Over the past 14 years, Eric has been trusted by brands including Anheuser Busch; Domino’s Pizza; Shaner Hotels; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; The Field Burger & Tap; and The United Way.

Braden Social