Braden Social Media is rooted in research on behavioral science — once known as social psychology — is the study of decision making. 

We apply behavioral science, combined with marketing strategy and storytelling to make your messaging clear and effective.

Behavioral Science. Strategy. Storytelling.

Our Research

We use principles from Behavioral Science, the study of decision making, to make our marketing more effective.

Our research started in 2009 with our course Swim Against the Stream, an introduction to consumer behavior in advertising.

Principal Eric Zimmett was teaching at Penn State University in the summer of 2014 when he formed Braden Social.

Eric Zimmett of Braden Social is certified by Cannes Lions School for Behavioral Science, Storytelling, Marketing Strategy, and Copywriting.

Established in 2014

Our process

Principal Eric Zimmett uses behavioral science principles backed by sound marketing strategy and clear copywriting, a culmination of his 14-year career in advertising.

Braden Social works on a small number of projects, typically between eight to 12 engagements. This self-imposed constraint forces us to be selective — which allows Braden Social to apply the appropriate behavioral science principles; create better work; and build better relationships with our clients.

Braden Social clients work directly with Eric Zimmett — which means there’s less lost in translation and more trust in the process.

Swim Against the Stream™

In Good Company

Over the past 14 years principal Eric Zimmett has worked with brands including Domino’s Pizza; Nittany Lion Inn & Whiskers Pub; The Bryce Jordan Center; Kelly’s Steak & Seafood; Federal Taphouse in State College and Harrisburg; Penn State University; Penn State Golf Courses; Toftrees Golf Resort; Shaner Hotel Group; The Field Burger & Tap; and The United Way.

Braden Social