My first intern, Emily Burke, thought the fish looked out of place. But I told her I had bigger things in mind (I just wasn’t sure what that was yet).
“What we didn’t anticipate was the live, experiential marketing benefit of the promotion, with many students and strangers reacting very positively to the promo…”
Brands Swimming Against The Stream: Arby’s Highlighting companies that don’t follow the competition’s lead, but instead stand out by Swimming Against The Stream. Brand: Arby’s.Campaign: We Have The Meats While McDonald’s and others are advertising lower calorie choices, Arby’s takes fast food head on in advertising campaign and site http://arbys.com/the-meats. As we would have predicted, the campaignContinue reading “Brands Swimming Against The Stream: Arby’s”