We are Braden Social Media, LLC, a consultancy serving the hospitality industry.
There isn’t a better pairing in the advertising world than social media and hospitality — It’s all about relationships.
hos·pi·tal·i·ty / the friendly and generous reception and entertainment of guests, visitors, or strangers.
Taking hospitality to social
Effective social media use begins with the same philosophies we find in the hospitality industry — welcoming visitors into your business, engaging with guests and building relationships.
The first step is developing a social media strategy that aligns with your brand and showcases what guests will find when they visit you in person.
“People go only to places they have already been in their minds.”Roy H. Williams
The goal is to introduce users to you on social, take them behind the scenes, start building a relationship. And then give them a similar reception when they visit you in person. The closer your social media can be to the actual experience the better.
It should be mentioned that the product – your business – better be one that you feel confident advertising, as marketing can never solve a poorly run business, or poor customer service when the guest arrives.
“A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.”William Bernbach
How we operate
Braden Social Media LLC specializes in social media for the hospitality industry — restaurants, food & beverage, hotels & travel.
We work with a select number of clients within hospitality, usually between eight and 12, choosing our projects and clients carefully to develop and deliver customized services.
For new customer engagements, our team will first look to diagnose our client’s social media presence — opportunities — then prescribe a solution, which can then be handled internally within the business, or we can take on implementation.
In Good Company
Braden Social Media principal Eric Zimmett has worked within the hospitality industry for the past 10 years — with clients including Kelly’s Steak & Seafood; State College & Altoona Domino’s; Seven Mountains Wine Cellars; Stonefly Cafe; WR Hickey Beer Distributor; Home D Pizzeria & Robin Hood Brewing Co; Penn State’s Nittany Lion Inn & Whiskers Pub; Historic Boalsburg, Pa; CATA; Amtran; Quality Inn; Springfield House Bed & Breakfast in Historic Boalsburg & more.
Braden Social Media is now a local Toast partner
“With a shared industry focus on Restaurants & Hospitality, Toast is an ideal local partner, and will add additional resources and industry knowledge to Braden Social Media and our clients, whenever appropriate,” said Braden Social Media Principal Eric Zimmett.