Social Media in Hospitality

We are Braden Social Media, LLC, an advertising agency serving the hospitality industry — food & beverage, lodging & events.

hos·pi·tal·i·ty / the friendly and generous reception and entertainment of guests, visitors, or strangers.


Taking hospitality to social Media

Effective social media use begins with the same philosophies we find in the hospitality industry — welcoming visitors into your business, engaging with guests and building relationships.

The first step is developing a social media strategy that aligns with your brand and showcases what guests will find when they visit you in person.

“People go only to places they have already been in their minds.”

Roy H. Williams

The goal is to introduce users to you on social, take them behind the scenes, start building a relationship. And then give them a similar reception when they visit you in person. The closer your social media can be to the actual experience the better.

How we operate

Braden Social Media LLC specializes in social media for the hospitality industry — food & beverage, lodging & events.

We work with a select number of clients within hospitality, usually between five to 10, choosing our projects and clients carefully to develop and deliver customized services.

For new customer engagements, our team will first analyze our client’s Brand & positioning — and only then develop Strategy and Marketing.

In Good Company

Braden Social Media principal Eric Zimmett has worked within the hospitality industry for the past 10 years — with clients including Kelly’s Steak & Seafood; Federal Taphouse in State College and Harrisburg, Pa; Domino’s Pizza franchise locations; Seven Mountains Wine Cellars; Stonefly Cafe; WR Hickey Beer Distributor; Penn State’s Nittany Lion Inn & Whiskers Pub; Historic Boalsburg, Pa; and more.

Braden Social Media is now a local Toast partner

“With a shared industry focus on food & beverage, Toast is an ideal local partner, and will add additional resources and industry knowledge to Braden Social Media and our clients, whenever appropriate,” said Braden Social Media Principal Eric Zimmett.

Published by Eric Zimmett

Principal at Braden Social Media

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