Brands Swimming Against The Stream: Arby’s

Brands Swimming Against The Stream: Arby’s

Highlighting companies that don’t follow the competition’s lead, but instead stand out by Swimming Against The Stream.

Brand: Arby’s.
Campaign: We Have The Meats

While McDonald’s and others are advertising lower calorie choices, Arby’s takes fast food head on in advertising campaign and site http://arbys.com/the-meats.

As we would have predicted, the campaign is a huge hit. Arby’s has seen an increase in sales since its launch.

Results: In the News

Congratulations, Arby’s, on your meats, and for being recognized as our first brand that Swims Against The Stream.

Published by Eric Zimmett

Principal at Braden Social Media

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