Brands Swimming Against The Stream: Arby’s

Brands Swimming Against The Stream: Arby’s

Highlighting companies that don’t follow the competition’s lead, but instead stand out by Swimming Against The Stream.

Brand: Arby’s.
Campaign: We Have The Meats

While McDonald’s and others are advertising lower calorie choices, Arby’s takes fast food head on in advertising campaign and site

As we would have predicted, the campaign is a huge hit. Arby’s has seen an increase in sales since its launch.

Results: In the News

Congratulations, Arby’s, on your meats, and for being recognized as our first brand that Swims Against The Stream.

Published by Eric Zimmett

Principal at Braden Social Media

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