Brands Swimming Against The Stream: Arby’s
Highlighting companies that don’t follow the competition’s lead, but instead stand out by Swimming Against The Stream.
Campaign: We Have The Meats
While McDonald’s and others are advertising lower calorie choices, Arby’s takes fast food head on in advertising campaign and site http://arbys.com/the-meats.
As we would have predicted, the campaign is a huge hit. Arby’s has seen an increase in sales since its launch.
Results: In the News
- Arby’s 3Q same-store sales rise 9.6%
- Arby’s Posts U.S. Sales Gain as Meat Items Lure Customers
- Arby’s Significantly Outperforms QSR Industry with 5.7% System Sales Growth In 2014
Congratulations, Arby’s, on your meats, and for being recognized as our first brand that Swims Against The Stream.