We hit the streets for another guerrilla social marketing promo featuring a five-foot tall Instagram photo frame (not actual size) for The Edge in Lock Haven, Pa. Our goal with guerrilla social media promos is to take the marketing to the people, introduce consumers to your brand in person and create a lasting experience. We trekked Main Street, Lock Haven University and hopped on the trolley. Watch for more posts on facebook.com/edgeoflockhaven

The Edge will be back on the streets with this Instagram frame in the future, which features their own branded hashtag #EdgeofLH. In the meantime, the frame will be stationed at the bar for patrons to take photos while they're enjoying dinner, drinks or music.