Following the success of "Bookie Takeover," we hit the streets again for a live social media promotion, this time for Harpers in downtown State College. 

We've dubbed it "Guerrilla Social Marketing" for the in-your-face approach mixed with the unparalleled reach of social media.


We've dubbed it "Guerrilla Social Marketing" for the in-your-face approach mixed with the unparalleled reach of social media.

Vineyard Vines mascot Whaley was the subject of this fun traveling photo promotion, a three-day event over parents weekend at Penn State. Whaley traveled up and down College and Beaver Ave Friday afternoon, visiting merchants and posing for photos. Then Saturday and Sunday he was hanging exclusively at Harpers with an Instagram-style photo booth. 

Instagram photo frame on College Ave

Instagram photo frame on College Ave

Contact us today at 814.826.3119 to discuss a Guerrilla Social promo with Braden Social Media.